Haley Greene

Across specialty cafes, ordering a cup of coffee can mean everything from batch brew to a pour-over. In this story, three cafes break down their approach to drip coffee—and explain the factors that shaped…

Facing high rents and build-out costs, coffee shop owners are finding success by opening inside existing retail spaces.

As the government shutdown threatens federal food aid programs, independent coffee shops are finding ways to help, from free breakfasts in Portland to food drives in Tulsa.

Many cafes offer wide-ranging drink menus. But for some, a pared-down menu with just the classics is the best way to express their values and service style.

Espresso still leads, but non-caffeinated drinks are showing up in coffee shops more often. Here’s how two cafes are building intentional menus that meet customers where they are.

Instagram still matters for coffee shops, but the playbook is changing. These are the strategies that hold up in 2025.

Brand identity isn’t just about design. For many cafes, it’s what guides service, builds loyalty, and keeps them grounded in uncertain times.

Long lines at coffee shops can either draw people in or turn them away. Two busy cafes share how they manage volume, keep quality high, and turn wait time into part of the experience.

More and more customers expect prepared food when they go to coffee shops, which poses a challenge for cafes with small kitchens. Here’s how they can still deliver a great food program, despite space…

Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.