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Kraft Heinz, one of the world’s largest food multinationals, is selling its North American coffee arm to private equity firm One Rock Capital Partners. The deal, which the company expects to close in mid-2027, is valued at $650 million and includes the brands Maxwell House, Sanka, Tassimo, and Gevalia.
As part of the deal, Kraft Heinz will retain a 30% stake in the business. “We are proud of the role these brands have played in the lives of generations of coffee drinkers, and our continued stake reflects the confidence we have in their long-term potential under One Rock’s focused ownership,” Kraft Heinz CEO Steve Cahillane said in a press release.
It isn’t the first time the conglomerate, which has often struggled since its creation via a merger in 2015, has looked to sell off its coffee business. In 2019 it employed the bank Credit Suisse to “review options” for its coffee segment. Back then, CNBC reported that a sale could be worth $3 billion.
Although Kraft Heinz didn’t disclose its coffee segment’s revenue, independent analysts have estimated that it brought in around $860 million in 2025. The company is one of the largest coffee conglomerates in the U.S., with one analysis finding it responsible for nearly 12% of all coffee sales in the country in 2021.
“We have long admired Kraft Heinz’s iconic coffee brands, such as Maxwell House and Gevalia, which have been household staples for more than 100 years,” said Tony W. Lee, One Rock’s managing partner. “We intend to accelerate investment across the brand portfolio to drive growth and innovation, enhance the consumer experience, and strengthen relationships with retail partners.”
Read the full story on the Kraft coffee divestment here.
