As Brazil Begins To Harvest a Record Crop, Farmers Are Holding Back Their Coffee

by

Editorial Policy

Published on

✉️ This story was featured in this week’s Coffee News Club
👋 Get the Coffee News Club newsletter in your inbox weekly—sign up.

Brazil’s coffee harvest is in full swing. Analysts predict a record crop, with estimates ranging from 66 million 60kg bags to more than 75 million bags. The scale of Brazil’s coffee sector—the country is the world’s largest coffee producer—means its harvests have an outsized impact on global coffee prices. The coffee futures market has been falling in recent months in anticipation of a bumper crop.

However, as Ana Mano, Ilena Peng and Mumbi Gitau report for Bloomberg, farmers are in no rush to sell their harvests. The commodity price has fallen around 40% from the highs of the previous two years, and farmers who earned good money during that time are willing to wait for it to rise again. Simão Pedro de Lima, CEO of the cooperative Expocacer, said producers are “not feeling pressured” to sell. “The winds are blowing in favor of farmers,” he said.

Usually, Brazilian farmers presell a percentage of future production to pay for the costs of growing and harvesting their coffee. This year, instead of 30–40% of that production being presold, the figures are closer to 15–20%, according to analysts. Farmers in major coffee-producing countries like Vietnam and Indonesia are also holding off from selling, in hopes that the market might rise again.

The market has already reacted. In response to lower supplies, as well as unexpected rain in Brazil at a key moment for the harvest, the commodity price rose nearly 3% over the past week. Despite the record-breaking yield estimates, farmers and agronomists are now concerned that the recent rain could impact both the size and quality of Brazil’s coffee harvest.

Read more on Brazil’s coffee harvest here or via the Daily Herald here.

Photo by Diego Catto on Unsplash

Share This Article
Avatar photo

Fionn Pooler

Fionn Pooler is a coffee roaster and freelance writer currently based in the Scottish Highlands who has worked in the specialty coffee industry for over a decade. Since 2016 he has written the Pourover, a newsletter and blog that uses interviews and critical analysis to explore coffee’s place in the wider, changing world (and also yell at corporations).

Join 12,500+ coffee leaders and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Is The Pumpkin Spice Latte Dead? McDonald’s Nixes Drink from Fall Menu

This year, McDonald’s is opting out of the pumpkin spice latte frenzy. The choice could be an indication that the drink’s grip on seasonal beverages may be loosening. 
by Fionn Pooler | September 17, 2026

The New Current Coffee Summit Brings Forward-Thinkers Together to Learn and Experiment

The inaugural Current Coffee Summit brings coffee leaders face-to-face with the science, equipment, and ideas reshaping coffee—September 29–30 in St. Louis.
by Garrett Oden | September 16, 2026

Robusta Being More Resilient than Arabica “Not Supported by Scientific Evidence”

One of the coffee industry’s most widely accepted beliefs is that robusta is more resilient than arabica. A new study throws doubt on robusta’s resilience. 
by Fionn Pooler | September 15, 2026

Oatly’s Bike-Centric Pop-Up Proves That Coffee Drive-Thrus Don’t Have To Be Boring

Oatly’s recent pop-up in Amsterdam, called the first-ever coffee bike-thru, was lauded by coffee lovers and cycling enthusiasts around the globe. What can other businesses learn from it?
by Chloé Skye Weiser | September 11, 2026