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It’s April, which means it’s time for the National Coffee Association to release its National Coffee Data Trends report examining how people in the U.S. consume coffee. Released twice a year in spring and fall, a summary of past reports indicates that people love coffee and that more and more are drinking specialty.
This year’s report is no different: coffee is the most popular beverage in the United States, with 66% of those surveyed saying they drank coffee in the past day. But one thing that has changed: more people are making coffee at home. The report shows that among people who said they had coffee in the past day, 85% brewed it at home. This is the highest percentage since 2012, and up 5% since January 2020.
Reuters reporter Marcelo Teixeria spoke with industry analyst Gerd Müller-Pfeiffer, who said that the rise in hybrid or remote work arrangements, combined with high retail prices, has led people to brew their own coffee at home. Additionally, improvements in home coffee tech have made it easier than ever to make delicious coffee. “Home machines now deliver near out-of-home quality,” he said.
Other highlights from the report include that specialty coffee remains popular. The report found that 58% of Americans drank specialty coffee in the past week, only 1% higher than the last report, but up more than 9% since 2022. Overall, the NCA estimates that nearly 195 million people drink coffee each week, consuming 507 million cups every day.
“Coffee has long been a touchstone in Americans’ daily lives and a powerhouse in our economy, adapting to fit different tastes, trends, budgets, and routines over time,” NCA CEO William “Bill” Murray said in a press release. “We expect that to continue for many decades to come.”
Read more on the latest coffee trends from Reuters here.
Photo by Kadir Celep on Unsplash
