The 22nd annual Seoul International Cafe Show is just around the corner. Running from November 8-11, 2023, the show, sometimes referred to as Cafe Show Seoul, is truly a global event—the show is expected to feature 672 exhibitors from over 3,533 brands and attract 160,000 visitors from 80 countries.
Why It Matters: The event, which will take place at the Coex Center in Seoul, is one of the biggest coffee trade shows on the planet. Along with the show, which will feature booths and exhibits from food and beverage industry leaders, the event will also play host to the Seoul Coffee Festival and World Coffee Leaders Forum, where hundreds of industry leaders will gather to share insights and give workshops on the theme, “Intersection of Coffee Era: Where coffee meets city, technology, and sustainability.”
The Full Extraction: Cafe Show Seoul began over two decades ago, and the event “has grown together along with the beginning of the Korean coffee industry,” according to their website. Exhibitors are organized into five different halls by category:
- Hall A: Cafe Essentials
- Hall B: Sweet Additions
- Hall C: Coffee Fundamentals
- Hall D: Unique Blends
- Hall E: Coffee Alley
What’s More: There’s something for everyone at Cafe Show Seoul. Along with exhibits and talks from coffee innovators, attendees can also watch the Korean Barista Championships, go on coffee tours of the city, or simply enjoy sipping coffee from one of the dozens of roasteries and cafes exhibiting in the show’s coffee alley.
If you’re not based in South Korea, there’s still time to book your flights and join the celebration, and tickets to the event are available here.