Experts Share Emerging Coffee Industry Trends of 2025

Halfway through 2025, Fresh Cup has asked coffee professionals to weigh in on what has already been a turbulent year for the industry. Here are their predictions for the emerging trends that will define…
by Garrett Oden | June 6, 2025

Want a Cafe That Lasts? Focus on Brand Identity

Brand identity isn’t just about design. For many cafes, it’s what guides service, builds loyalty, and keeps them grounded in uncertain times.
by Haley Greene | June 4, 2025

Who Wants to be a Global Coffee Creator for Starbucks?

Job postings for positions like "chief cold brew officer" and "global coffee creator" are popular among large coffee brands and can feel like thinly-veiled marketing campaigns.
by Fionn Pooler | June 4, 2025

Peet’s Coffee Latest Target in Legal Fight Over Nondairy Milk Upcharges

One law firm keeps suing over nondairy milk surcharges. The latest target? Peet’s Coffee. 
by Fionn Pooler | June 3, 2025

Coffee News Club: Week of June 2nd

Scroll to find out who's suing Starbucks, Dunkin', and Peet's Coffee. That and more — here's all the coffee news you need for the week of June 2nd.
by Fionn Pooler | June 2, 2025

As SCA Pushes CVA, ASEAN Coffee Federation Launches Its Own Quality Protocol

The ASEAN Coffee Federation, a group of coffee associations from 10 Southeast Asian countries, launched a new evaluative tool called the ASEAN Coffee Appreciation Protocol.
by Fionn Pooler | June 2, 2025

Fruit’s Crashing the Coffee Party

We're calling it now: Fruit-flavored drinks will be this summer’s hottest coffee trend.
by Amber Gibson | May 30, 2025

Want Your Cafe To Have a Line out the Door? Make It Worth Waiting For

Long lines at coffee shops can either draw people in or turn them away. Two busy cafes share how they manage volume, keep quality high, and turn wait time into part of the experience.
by Haley Greene | May 28, 2025

A Group in Ethiopia is Proving Regenerative Agriculture Works

Over three years, the charity Farm Africa launched a program that reforested more than 5,000 acres of land, boosted household incomes by 45%, and increased coffee exports by 70%.
by Fionn Pooler | May 28, 2025

Coffee News Club: Week of May 27th

Scroll to find out what tomato, shoyu, and coconut water have in common. That and more—here's the coffee news for the week of May 27th.
by Fionn Pooler | May 27, 2025