Breville & SoulCycle Team Up

by

Editorial Policy

Published on

Last updated on

Breville is partnering up with SoulCycle to raise money for No Kid Hungry in a campaign coinciding with its newest product launch, the 3X Bluicer Pro. 

The 3X Bluicer Pro marries a blender and a juicer to easily extract juices and improve the taste of blends. This space-saving design has interchangeable parts and several programming options, and is available now through its website and at Williams Sonoma. 

As a way to give back during the launch, Breville and SoulCycle are touring the country with their “Bike and Bluice” events in cities including New York City, Los Angeles, San Francisco, Chicago, and Miami. The workout class will share recipes before and after, and provide an opportunity to hear from experts about healthy living. Participants will also be entered into a sweepstakes to win a wellness package featuring a SoulCycle Pass for 50 classes, Breville products, and a Williams Sonoma gift card. 

Registration for “Bike and Bluice” is available at EventBrite; for each bike booked, Breville will donate $100 to No Kid Hungry.

Share This Article

Fresh Cup Staff

Join 12,500+ coffee leaders and get top stories, deals, and other industry goodies in your inbox each week.

This field is for validation purposes and should be left unchanged.


Other Articles You May Like

Why These Coffee Businesses Are Replacing Espresso With Cold Brew

Espresso has long dominated coffee business menus. Now as coffee carts and concept shops take hold, cold brew is stealing the spotlight.
by Anne Mercer | October 2, 2026

Coffee Consulting: What the Work Costs, Sustains, and Reveals

It used to be the case that, when coffee shops confronted business challenges, they had to handle them on their own.  Today, however, external support has become more widely available in the coffee industry.…
by CoffeeTeaLady | June 19, 2026

Is Now a Good Time To Start a Coffee Business? Why Success Is More Possible Than You Might Think

Many aspiring business owners know the feeling: They tell someone about their plans to start a business and inevitably get skepticism back. Perhaps that isn’t surprising: After all, in the U.S., 50% of businesses…
by Emily Joy Meneses | May 29, 2026

How Cafes Are Using Cold Brew To Drive Sales in 2026

Cold brew can be a major revenue-driver in coffee shops. See how four cafes are using it to build menus, improve workflows, and keep customers engaged.
by Haley Greene | May 27, 2026