International coffee brand illy is aiming to be carbon neutral by 2033, as a part of its new plan, the #OneMakesTheDifference Project.
The company, founded in Italy in 1933, will spend the next 13 years developing new products and acts toward this goal in celebration of its 100th anniversary.
Its first step will be to begin eliminating 175 tons of plastic every year through implementing eco-friendly materials, including recyclable to-go cups beginning in Italy and later in the United States.
“We want to build a better future together with our consumers,” says Massimiliano Pogliani, CEO of illycaffè. “Using the approach of continuously improving, which has distinguished us for over 80 years, knowing that day by day and deed by deed, each of us can make a difference.”