Fresh Cup: Coffee Industry Stories and Insights

Starbucks Announces Hundreds of Stores to Close, 900 Workers Laid Off

Last week, Starbucks announced that it would close hundreds of stores across the U.S., Canada, and Europe, and lay off approximately 900 corporate workers.
by Fionn Pooler | September 30, 2025

Latest Stories

Coffee News Club: Week of September 29th

Starbucks is closing its flagship store in Seattle and lawmakers put the European deforestation legislation on hold again.
by Fionn Pooler | September 29, 2025

EU Stalls on Deforestation Law, Again

The European Union’s Deforestation Regulation was supposed to start at the end of 2025. But legislators are now putting the EUDR on hold until at least December 2026.
by Fionn Pooler | September 29, 2025

It’s Autumn, but Cold Coffee Is Here To Stay

This article is sponsored by our partner, UPOURIA. At June Coffee Roasters, cold beverages, from iced lattes to matchas, are menu mainstays. “I’d like to think our lineup has everything for everyone,” writes owner Jimmy…
by Chloé Skye Weiser | September 26, 2025

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Retail & Commerce

The Small Menu Advantage

How Much Should a Mocha Cost? We Pulled Data from 100 Cafes to Find Out

Can Profit Sharing Make Cafes More Sustainable? Marco Suarez is Betting On It

Realistic Ways Coffee Shops Can Improve Their Sustainability Efforts

How Cafes Can Get the Most Out of Instagram in 2025

Cannabis Coffee Shops Give New Meaning to Third Places

Industry Reports

Matthew Evilsizor Has a Systematic Approach To Buying Espresso Machines

Coffee consultant Matthew Evilsizor breaks down his philosophy behind choosing commercial espresso machines for clients.
by Garrett Oden | September 24, 2025

Riley Westbrook Has Strong Opinions About Espresso Machine Selection

Valor Coffee co-founder Riley Westbrook shares raw insights and recommendations for picking your next espresso machine.
by Garrett Oden | September 10, 2025

Introducing Espresso Machine Hub, A Research and Discovery Platform For Commercial Machines

Buying a commercial espresso machine? Espresso Machine Hub makes it easy to do your research.
by Garrett Oden | September 5, 2025

Resource Library

The Eversys Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Eversys espresso machine lineup.

The Sanremo Deep Dive Buyer’s Guide

Key features, product line walkthrough, machine recommendations. This is *the* deep dive for the Sanremo espresso machine lineup.

Coffee & Tea Articles

The Matcha Boom Is Reshaping Cafes. How Long Before It Hits a Wall?

Take the 2025 Fresh Cup Reader Survey

Rooted in Craft: Meet the 2025 Latte Art and Coffee in Good Spirits Champions

Brewing Beyond the Mainstream: Meet the 2025 World Cezve/Ibrik and Cup Tasters Champions

Making Room for More Than Coffee: How Non-Caffeinated Drinks Found a Place in Cafes

How To Create a Summer Drink Menu That Beats the Heat—and Rising Retail Costs

Trending Articles

Experts Share Emerging Coffee Industry Trends of 2025

by Garrett Oden | June 6, 2025

Should You Add a Food Program to Your Cafe?

by Ashe Samuels | September 25, 2024

Coffee News Club: Week of November 6

by Fionn Pooler | November 6, 2023

What is Cascara? An Overview of Coffee Cherry Tea

by Brenna Ciummo | May 20, 2014